The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2022 Young Ones - Young Ones ADC
Erascism
School Stellenbosch Academy of Design & Photography / Stellenbosch
With knowledge supported by theorists such as Bell Hooks, William Smith and Dr Robin Diangelo – design within the contemporary context of digital products can be proven to be inherently biased.
Movements including #BlackLivesMatter, the newly formed Anti-racism movement and the newfound mainstream awareness of white privilege and white fragility within society –specifically address how relevant the age-old issue of race and racism is even within contemporary times.
The concept of frictionless bias remains a key pillar of the research surrounding the issue of racism and how it is upheld daily within our digital interfaces without us even realising it.
Introducing the Eracism Suite –a set of digital tools aimed at promoting anti-racist education, in real time.
This extension aims to address the subconscious appearance of inherent bias, racist application design and how digital products subconsciously condition and condone racist behaviour.
The objective is to create a design solution that combats stereotype and subconscious bias.
The concept of the project is centred around empathy, racial inclusion and accessible, human centred design. However, now we’re looking at a much more scalable set of digital products that one day can hopefully be pitched, funded and rolled-out.
The theme of this project evolved from the concept of a diversity application and has now diverged into the concept of creating a centralised digital product aimed at the diversification and equitable access of BIPOC representation across the internet. Chrome extensions and browser plug-ins are pieces of software that provide their users with a tailored browsing experience that manage content within internet browsers.
The plan of action is to create a chrome extension that will serve as a filter for Google Chrome with the objective of providing its users with a neutral, diverse range of search results resulting in an unbiased interface that provides equitable
2022 Awards
Total Points: 7
Student Silver Cube
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Stellenbosch Academy of Design & Photography / Stellenbosch
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