Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

Safe Home

School Miami Ad School / Toronto

Client Google+BWSS


Interactive / Craft in Online / Mobile: Use of Technology

Annual ID



The cases of domestic violence peaked during the pandemic as the majority of the victims were trapped with an abusive partner. One of the hardest things to do in such situations is to get help without hinting at the abuser, as any indication of the victim getting help, or looking for opportunities to escape will lead to more violence.

What if smart speakers like Google Home can help rescue victims of domestic abuse? Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all the smart speakers. The assistant will be triggered as soon as the safe word is used and it will alert the BWSS hotline for help. For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.

2022 Awards

Total Points: 7

Student Silver Cube


Art Director

Divya Jain


Sweekriti Chand

College / University

Miami Ad School / Toronto
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