The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2022 Young Ones - Young Ones ADC
HENRY
School Filmakademie Baden-Wuerttemberg / Ludwigsburg
HENRY tells the story of a boy growing up as a child of overprotective parents.
Fearing something might happen to him, HENRY is monitored around the clock by his parents and literally wrapped in cotton wool.
The film is aimed primarily at parents and their children, but also at doctors and teachers who can sing a song about helicopter parents.
Hansaplast stands for trust and quality.
Everyone should have Hansaplast at home, because you don't have to go to the emergency room because of a tiny injury.
It is quite normal and right for parents to care for their child, but we would like to ironically counter the current trend of "overprotection" without stepping on someone and sending a message at the same time:
Falling down is part of life. This is the only way to learn to get up again.