Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Direct
Annual ID
YO22_A058B
Description
HENRY tells the story of a boy growing up as a child of overprotective parents.
Fearing something might happen to him, HENRY is monitored around the clock by his parents and literally wrapped in cotton wool.
The film is aimed primarily at parents and their children, but also at doctors and teachers who can sing a song about helicopter parents.
Hansaplast stands for trust and quality.
Everyone should have Hansaplast at home, because you don't have to go to the emergency room because of a tiny injury.
It is quite normal and right for parents to care for their child, but we would like to ironically counter the current trend of "overprotection" without stepping on someone and sending a message at the same time:
Falling down is part of life. This is the only way to learn to get up again.
Fearing something might happen to him, HENRY is monitored around the clock by his parents and literally wrapped in cotton wool.
The film is aimed primarily at parents and their children, but also at doctors and teachers who can sing a song about helicopter parents.
Hansaplast stands for trust and quality.
Everyone should have Hansaplast at home, because you don't have to go to the emergency room because of a tiny injury.
It is quite normal and right for parents to care for their child, but we would like to ironically counter the current trend of "overprotection" without stepping on someone and sending a message at the same time:
Falling down is part of life. This is the only way to learn to get up again.
2022 Awards
Total Points: 3
Student Bronze Cube
Credits
Art Director
Lorena Hahn
Nora Balmer
Director
Nathalie Lamb
Producer
Marco Henn
College / University
Filmakademie Baden-Württemberg / Ludwigsburg
Camera
Christoph Kühnisch
Music
Julian Erhardt
Victoria Hillestad
Related Awards
