Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brand / Communication Design / Branding: Branding Systems / Identities
Annual ID
YO22_A063B
Description
The Centers for Disease Control and Prevention's primary association with the Covid-19 pandemic has created a lack of trust in the institution, shifting its image from heroic to helpless.
The rebrand aims to capture the public's trust by pinpointing the very source of what it means to be human: our DNA. The double helix is simple in form but complex in function—two interwoven strands define who we are and who we will become. It is the blueprint to life and a common thread amongst all people and organisms. The CDC's updated identity and strategy unite those threads between science and humanity.
The rebrand aims to capture the public's trust by pinpointing the very source of what it means to be human: our DNA. The double helix is simple in form but complex in function—two interwoven strands define who we are and who we will become. It is the blueprint to life and a common thread amongst all people and organisms. The CDC's updated identity and strategy unite those threads between science and humanity.
2022 Awards
Total Points: 3
Student Bronze Cube
Credits
Designer
Erin Harpur
College / University
ArtCenter College of Design / Pasadena
Professor / Instructor
Gerardo Herrera
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