Located in the center of a warm and free land in LA, Hatch is a bright, delightful brunch place that focuses on the key ingredient, egg. It's no longer just a mere brunch place, we want to provide a pleasant morning experience with our restaurant interior that you never have seen before. Just like the different meanings of the word ‘Hatch’ have, our restaurant brought a food locker as a ‘hatch’ for customers to hatch their food from their assigned lockers. Throughout the system, we modified the font using curved lines resembling the appearance of an egg white and the illustrative way to express chicken feathers. The key focus was to approach the customers with the joyful bright spirit of our restaurant. Accordingly, HATCH green and HATCH yellow lead the system that resembles an image of an egg with a young and fresh vibe.