Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

Burning Kings

School The Pub School / Quito + The Pub School / Guayaquil

Client Burger King Miami

Category

Brand / Communication Design / Innovation

Annual ID

YO22_A065B

Description

According to research by Limelight Networks, gamers spend more than 6 hours a week playing online only in the United States and all of this time is making gaming devices become hot, really hot! It doesn't matter how efficient cooling system a laptop, PS5 or Xbox uses, because all of them start to overheat over time. So, as the 100% flame-grilled burgers restaurant, we decided to transform gaming overheating into the hottest delivery promo by creating a limited series of stickers with a thermal sensor which measures the Fahrenheit degree that gaming devices reach. Once it reaches a high temperature, the sticker will change its color and it’ll send you mobile notifications via Bluetooth, a lot of them! The more you play, the more you enjoy, the more you eat!

2022 Awards

Total Points: 3

Student Bronze Cube

Credits

College / University

The Pub School / Quito
The Pub School / Guayaquil

Professor / Instructor

Alexis Ospina
andres celis
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