Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Design for Good / Interactive
Annual ID
YO22_A069B
Description
BRIEF: Launch a campaign for Swedish semen analysis start-up Mojo, that challenges toxic masculinity norms.
BACKGROUND: Male fertility is declining.
INSIGHT: Crying reduces stress hormones that are bad for your sperm.
IDEA: The Cry Baby Paradox, a campaign that shows men that a good way to make your sperm quality better, is to show emotions.
BACKGROUND: Male fertility is declining.
INSIGHT: Crying reduces stress hormones that are bad for your sperm.
IDEA: The Cry Baby Paradox, a campaign that shows men that a good way to make your sperm quality better, is to show emotions.
2022 Awards
Total Points: 3
Student Bronze Cube
Credits
Art Director
Erica Hungler
Josefina Norén
Nicolas Lindberg
Copywriter
Fabian Luthander
College / University
Berghs School of Communication / Stockholm
Related Awards
