Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Design for Good / Motion / Film Craft
Annual ID
YO22_A071B
Description
In a world where depression manifests itself through half-dead bodies, sufferers still encounter a lack of understanding in the form of naïve advice for a more active life.
The illness depression is on everyone's lips these days - yet only a minority knows how depression manifests, feels, and how outsiders best respond to it.
"Depression is an illness, let's treat it as such." - Our claim describes the problem in the current handling of the illness depression, as well as our goal. Our desire with this spot is to provide a basis for conversation that facilitates an exchange about dealing with the illness.
With our social spot, we address people who have not yet recognized their points of contact with the illness depression, as well as ill persons themselves. We convey a sense for both sides that the illness should be taken seriously and does not have to constantly claim a right to exist. Through the emotional effect, the audience recognizes itself in moments when well-intentioned naive advice is questioned.
The illness depression is on everyone's lips these days - yet only a minority knows how depression manifests, feels, and how outsiders best respond to it.
"Depression is an illness, let's treat it as such." - Our claim describes the problem in the current handling of the illness depression, as well as our goal. Our desire with this spot is to provide a basis for conversation that facilitates an exchange about dealing with the illness.
With our social spot, we address people who have not yet recognized their points of contact with the illness depression, as well as ill persons themselves. We convey a sense for both sides that the illness should be taken seriously and does not have to constantly claim a right to exist. Through the emotional effect, the audience recognizes itself in moments when well-intentioned naive advice is questioned.
2022 Awards
Total Points: 3
Student Bronze Cube
Credits
Art Director
Magdalena Umkehrer
Paula Nikolussi
Writer
Patricia Neuhauser
Director
Christoph Amort
Photographer
Christoph Platzer
Sound Designer
Markus Wilfinger
Typographer
Valentina Lancellotti
Student Team
Oliver Rienzner
College / University
Salzburg University of Applied Sciences
Music
Jakob Vasak
Michael Hamel
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