Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

Wallpaper Library

School Chung-Ang University / Seoul + Korea National University of Arts / Seoul + Hongik University / Seoul + OpenLearn Academy / Seoul

Client Penguin

Category

Integrated / Digital Campaign

Annual ID

YO22_A075B

Description

The apartments in South Korea are small, and the price is getting out of control due to the inflation created by the pandemic. It takes about 93 years for an average employee to get a 1500SQ ft apartment. So Penguin will help young married couples to have bookshelves filled with books without physical copies by turning readers into AR-enabled stickers that they can place on the wall. After a Pandemic, D.I.Y become a unmissable part of culture & and with this ideas 'Penguin' makes books with another culture.

2022 Awards

Total Points: 3

Student Bronze Cube

Credits

College / University

Chung-Ang University / Seoul
Korea National University of Arts / Seoul
Hongik University / Seoul
OpenLearn Academy / Seoul
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