Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Description
This project's goal was to create a fascinating visualization of one of the new music releases from the Universal Production Music studio. The current Universal Production Music user is a producer, editor, or art director. These users are usually male, 40-50 years old. Universal is looking to expand into a younger, more gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing. The viewer should be enticed to ‘see’ the music's potential in a new way. My interpretation involved combining the dance montage-style videos commonly found on Tik-Tok to attract Universal's target demographic. The visuals were achieved by combining Maxon's Cinema 4D and Redshift with Adobe After Effects for additional 2D animation.
2022 Awards
Total Points: 3
Student Bronze Cube
Credits
College / University
Ringling College of Art + Design / Sarasota
Professor / Instructor
Peter Sakievich
Designer + Animator
Daniel Salaverri
Music
Johnathan Delance Pratt
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