Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Innovation
Annual ID
YO22_A114M
Description
Every day, gun violence takes the lives of 8 children. Through our research, we discovered graphene: a material that's as light as foil, but can stop a bullet. We applied this technology to create a new design of Jansport backpacks, one of the most popular backpacks in the country amongst school children. In under 60 seconds, a child can take the graphene from the back panel and wear it as a bullet proof vest. No matter where children are in school at the time of a shooting, they will now be protected with The Backpack of a Lifetime.
2022 Awards
Total Points: 1
Student Merit
Credits
Art Director
Lynn Seah
Copywriter
Sierra Fentress
College / University
Syracuse University The Newhouse School / Syracuse
Professor / Instructor
Mel White
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