Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Powerade-Bottles Against Abuse
School Chung-Ang University / Seoul + Dongseo University / Busan City + Jeonju University / Jeonju City + OpenLearn Academy / Seoul
Category
Advertising / Out of Home: Point of Purchase
Annual ID
YO22_A117M
Description
In South Korea, the #metoo movement is happening in sports. And athletes are coming forward to reveal the physical abuse that they had experienced. What was truly shocking for the public is that the physical abuse was happening at all levels of athletic schools and institutions. That’s why Powerade, a brand that promoted healthy athleticism and spirit, designed Bottles Against Abuse - bottles that purposely deformed to show the actual abuse to remind everyone that abuse has no place in sports.
2022 Awards
Total Points: 1
Student Merit
Credits
Student Team
Unjong Yeo
Cheasoo Lee
Jusung Yang
Jihun Kim
College / University
Chung-Ang University / Seoul
Dongseo University / Busan City
Jeonju University / Jeonju City
OpenLearn Academy / Seoul
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