The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
These posters are part of a 360 campaign that exposes the plant murderer in each of us. Each poster corresponds with a film noir teaser that dramatizes various plant murders (overwatering, not changing soil, blocking light, etc.). The official line is "Plant Care Shouldn't Be a Mystery. Solve it with MiracleGro."