Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

MiracleGro Mystery

School Brigham Young University / Provo

Client MiracleGro


Advertising / Out of Home: Poster

Annual ID



These posters are part of a 360 campaign that exposes the plant murderer in each of us. Each poster corresponds with a film noir teaser that dramatizes various plant murders (overwatering, not changing soil, blocking light, etc.). The official line is "Plant Care Shouldn't Be a Mystery. Solve it with MiracleGro."

2022 Awards

Total Points: 1

Student Merit



Dillon Hansen


Taylor Garrett

College / University

Brigham Young University / Provo

Professor / Instructor

Jeff Sheets
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