Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Museo Dela moda Milano
Category
Brand / Communication Design / Branding: Branding Systems / Identities
Annual ID
YO22_A128M
Description
Museo dela Moda Milano (MMM) is a hypothetical fashion museum. Fashion shows nowadays are changing at a rapid speed. The runways in a show resemble the stage of the fashion industry while the role of Muse della Moda Milano is the backstage of the runway, It is a Showroom that unveils the unseen and the process that happens behind the glamorous runway shows. The logo form is a road that has a loop along the way. It represents the fashion journey from the past, present, and future while also reflecting the path of a runway walk. The models take turns at every corner of the t-shape stage, which is the reason behind the sharp 90-degree angles. The secondary language of the brand is dotted lines that represent both blueprints that the dressmakers are accustomed to and also the movements MMM wants to take towards the fashion industry.
2022 Awards
Total Points: 1
Student Merit
Credits
Designer
Charlie (Jincheng) Shi
College / University
ArtCenter College of Design / Pasadena
Professor / Instructor
Simon Johnston
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