Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

NOOOISE Virtual Livehouse

School ArtCenter College of Design / Pasadena



Brand / Communication Design / Branding: Branding Systems / Identities

Annual ID



NOOOISE Virtual Livehouse is a hypothetical brand that aims to create a virtual live house for Chinese core bands to hold their live performance remotely and gain revenue to support the band. With the music industry and the love for bands booming in China, it is essential for the artists to stay relative and close to their audience during this difficult time. Among all the genres, metalcore/post-hardcore or the general core bands are struggling more to survive as the type of music is not considered popular in the country. When it is not safe to have actual concerts, the impact of listening to the genre also decreases. This virtual live house will provide amazing live shows from Chinese core bands to the world. Our target audience includes Millennials, students, working people, rock listeners, music lovers, and concert fans. It directly connects music, sounds, and movements from both the bands to the fans, then translates them into visuals that create an immersive viewing experience. It allows the audience to still immerse in the mosh pit even if they are isolated at home, and the band can enjoy the crowd at their studios.

2022 Awards

Total Points: 1

Student Merit



Ellis Zhixuan Yu

College / University

ArtCenter College of Design / Pasadena

Professor / Instructor

Monica Schlaug
Share To

Related Awards





Follow Us