Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

Six great god beast

School LuXun Academy of Fine Arts

Category

Brand / Communication Design / Branding: Branding Systems / Identities

Annual ID

YO22_A133M

Description

Inspired by the stone elephant road in Nanjing Purple Mountain, we designed a set of cute toy gods. These include an elephant, a horse, a lion, an Imaginary lion, a unicorn and a camel. On the basis of preserving the original image, it gives different characteristics and personalization expression to each god beast, and integrates the elements of Nanjing traditional culture such as yunjin, so that the traditional elements and the trend of grotesque fusion. A representative color is selected for each beast to extend, while combining purple Mountain culture as decoration.

2022 Awards

Total Points: 1

Student Merit

Credits

College / University

LuXun Academy of Fine Arts
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