The TypoLA project is a visual identity system for a hypothetical international design conference at the Hoffmitz Milken Center for Typography, Los Angeles. It pushes the design profession forward by asking provocative questions and challenging designers to think about the inclusivity and diversity in typography design. Where have all the voices gone in an industry ever dominated by white men?
Typography can be a radical act in this conversation – I deconstructed the English lower case letters “l” and “a”, and rebuilt them in the shapes of different languages to let out a strong voice of the new era typography manifesto. It functions as an essential visual tool at this international event. I used creative coding on TypoLA's website landing page and it serves as a portal for sharing the conference information and promoting the guest designers. Visit the functioning website at: https://typola-website.webflow.io/.