Over 58% of mothers I surveyed would have liked more support in recovering from childbirth, and 67% would have liked more emotional support following childbirth. Mamóg is a postpartum care package funded and distributed by the health service to new mothers. Mamóg provides the childbirth recovery support and emotional support that so many mothers feel they lack. Physical recovery support is achieved with an ultrasound cushion and AI powered companion app, that monitors and facilitates a new mother’s recovery from birth, until their six week checkup. Emotional support comes through a network of volunteer mothers or ‘Mamóg mentors’ accessible on the app.

The Mamóg ultrasound cushion scans the user’s surface wounds, pelvis and biomarkers to ensure the recovery is going smoothly. This information is relayed to their doctor and to the Mamóg app where the user can easily view it and ask any questions they may have. The app will inform them if something is abnormal or wrong, and advise contacting the doctor if needed. Users can avail of emotional support from other mothers through the app who have volunteered for the six week period. These ‘Mamóg mentors’ can toggle an online/offline status. The trustworthy, regulated network of mothers paired with Mamóg’s technology provides mothers with an informed and supportive postpartum recovery journey.

Following childbirth, a new mother’s doctor can assess if they need Mamóg to assist in their recovery when they return home, or alternatively she can request it. Reasons for needing extra monitoring range widely from a caesarian section, to difficulty in birth, to a pre-existing medical condition.