Hello! We are a multidisciplinary awareness movement aimed at combating toxic masculinity. Toxic Masculinity is a socially maladaptive / damaging ideology of manliness that praises stoicism, strength, virility and dominance - all of which are harmful to men and women’s mental health. With the use of our website, our app, callout cards, advertisements, game modifications, newsletter and community of pledgers, we are aiming to make the community we live in a better place - one free of the troubles of toxic masculinity.

Elimanate is a multidisciplinary awareness movement aimed at educating and informing men, from boys in high school to young adults/fathers in an attempt to fix the issue of toxic masculinity one man at a time. Our campaigns are designed to allow men to call out toxic behaviour as well as help men to identify the traits.

Call out cards are an anonymous way to call out a friend, colleague, family member, (or anyone you know who has been problematic and toxic). It allows you to call out someone in a confrontational, yet safe way. The call out cards cannot be linked back to you although we advise you to be specific in your complaint.

The gaming and mods are here to highlight the issues regarding the continual viewership of violence against women, even within a fictional world. We have chosen a mod for Rockstars’ Grand Theft Auto V, due to the violence that is promoted within the world and are currently developing another mod for Red Dead Redemption 2.

Let’s make a pact. Our pack of men are people who are trying to right their wrongs. It is a group of dudes who take responsibility when wrong.