Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

Suicide Prevention Promo

School Savannah College of Art and Design

Category

Design for Good / Motion / Film Craft

Annual ID

YO22_A159M

Description

Drew from a personal experience of lost of family member due to suicide, I volunteered to make the promotion video for American Foundation for Suicide Prevention's campaign: Out of the darkness walk. This video's objective is to encourage people who lost their family member to suicide to face their feeling and join the event of groups with similar experience.
I was inspired by the tag line "For the person you lost, the pain is over. Now it's time to start healing yours."
The overall tone is pastel, because I wanted this process to be healing.
The still windmill is a metaphor for death, whereas the turning windmill is a metaphor that the life of the survivor/family members goes on.

2022 Awards

Total Points: 1

Student Merit

Credits

Designer

Tiffany Lo

College / University

Savannah College of Art and Design
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