Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones ADC

LetsTalk

School Westerdals / Oslo

Client WhatsApp

Category

Interactive / Social Media

Annual ID

YO22_A190M

Description

In the digital world, Gen Z don’t feel truly safe from internal threats; trusted peers can turn on them at any given moment. With a constant fear of being misread or judged — they end up censoring their own voices. There’s a need to feel safe. And WhatsApp is meant to be a safe space for Gen Z, so therefore they asked for a campaign that could help them solve their mental health challenges through the app.

While the rate of anxiety and depression symptoms has tripled during the pandemic, young Americans seem to not be getting the help they need. They’ve been offered online therapy which is a great way to make therapy more accessible. But therapy prices remain sky high. And while online therapy is certainly a part of the solution, it fails to help due to the scarce availability of therapists, as mentioned in New York Magazine’s March edition from 2021. Why aren’t there more therapists? If we look to the universities and the ones who study psychology we’ll discover another crisis. One that makes many postpone their studies, and others even drop out as a result of it.

With LetsTalk we hope to bring a partial solution to both crises. We want to make sure WhatsApp – an app made for talking – is also a place where you’ll always find someone to talk to.

2022 Awards

Total Points: 1

Student Merit

Credits

Art Director

Trym Bjor Aasheim

College / University

Westerdals / Oslo
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