Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

The Other Side Of The Coin

School The Pub School / Guayaquil

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B002G

Description

Context: Russia's invasion of Ukraine continues to leave devastating results. Amongst them, thousands of deceased and injured, destruction, and a major crisis in the Ukrainian economy.

Observation: When a currency is devalued due to a crisis, the exchange rate rises (the value of a good), which generates inflation, unemployment, poverty, and directly harms national companies that import and, of course, citizens. All these increases in a war.

Idea: Activision + Call Duty Warzone present "The Other Side Of The Coin." Taking advantage of the millions of users who play the video game as well as the millions of dollars and euros it generates daily, we will intervene the Call Of Duty Warzone payment platforms by adding a new method: the hryvnia, the official currency of Ukraine and we will call the in-game currency the same way.

In this way we will generate that the currency recovers value due to demand,thus mitigating the devaluation, generating direct results in inflation, unemployment, poverty and above all we will help to recover the economy of a country at war.

2022 Awards

Total Points: 15

Student Gold Pencil

Credits

Art Director

Mateo López Bravo

College / University

The Pub School / Guayaquil
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