Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show


School Miami Ad School / Mumbai

Client Bang & Olufsen


Brief: Bang & Olufsen

Annual ID



Since 1900s, Bang & Olufsen have not only designed high-quality products but also a high-quality lifestyle. Their design always focuses on convenience and luxury which is also seen in their retail stores. They are designed to look and feel like real homes so people can experience their products in its most natural environment i.e. home. We thought, then why can’t people actually live in their stores to experience it?

Using this insight, we created a one of a kind experience called AirB&O. It's hosted on Airbnb Experiences where people can book stay-ins in our flagship stores around the world. People can use it just like their home where the can binge watch, have a dinner party or relax. Its customer journey personified, because people will experience a lifestyle along with our products before making a decision to buy it. Hence, we are turning a product experience into a living experience.

2022 Awards

Total Points: 15

Student Gold Pencil


Art Director

Darren Dcosta

College / University

Miami Ad School / Mumbai
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