Since 1900s, Bang & Olufsen have not only designed high-quality products but also a high-quality lifestyle. Their design always focuses on convenience and luxury which is also seen in their retail stores. They are designed to look and feel like real homes so people can experience their products in its most natural environment i.e. home. We thought, then why can’t people actually live in their stores to experience it?

Using this insight, we created a one of a kind experience called AirB&O. It's hosted on Airbnb Experiences where people can book stay-ins in our flagship stores around the world. People can use it just like their home where the can binge watch, have a dinner party or relax. Its customer journey personified, because people will experience a lifestyle along with our products before making a decision to buy it. Hence, we are turning a product experience into a living experience.