Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Warzone True Story

School IED - Istituto Europeo di Design / Rome

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B013S

Description

Nobody is saying to Russians the truth about what is happening in Ukraine. All social media have
been shut down along all the independent televisions. This is helping the propaganda, in fact,
68% of Russians support the war, not knowing what is really going on. The need to find a content
capable of breakthrough the Russian censorship is becoming more crucial every day. Trying to
overcome this issue, Activision Blizzard presents: Warzone True Story, a fake trailer to show
Russians the real war. All of the footage is made based on real war crimes against Ukraine that
Russia is currently doing right now. The plan is to release multiple episodes to keep the Russians
updated on all the war crimes that their country is committing without them knowing.
“Warzone True Story” is our chance to try to make a difference.

2022 Awards

Total Points: 7

Student Silver Pencil

Credits

College / University

IED - Istituto Europeo di Design / Rome
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