Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Bang and Olufsen X Airbnb

School Robertson School of Media & Culture at VCU / Richmond

Client Bang & Olufsen

Category

Brief: Bang & Olufsen

Annual ID

YO22_B019S

Description

Our team explored the idea of a partnership between Bang & Olufsen and Airbnb. In this collaboration, Airbnb would have "Bang and Olufsen Certified" properties accessible through the Airbnb app. These stays are guaranteed to have Bang & Olufsen products available for use to people who book that stay.

Let’s be honest- not everyone has $3000 to spend on a luxury speaker. That’s why we’re so excited about this idea; it makes Bang and Olufsen accessible. With this collaboration, anyone can experience luxury for a night.

2022 Awards

Total Points: 7

Student Silver Pencil

Credits

Art Director

Ben Koch
Mia Kasper

College / University

Robertson School of Media & Culture at VCU / Richmond
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