Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Say it in a Dash

School Berghs School of Communication / Stockholm

Client DoorDash


Brief: DoorDash

Annual ID



Nobody wants to be the bearer of bad news. Having to face someone’s disappointment, anger, or plain awkwardness. But few loathe it quite as much as millennials. 65% don’t feel comfortable in face-to-face interactions and 30% of them will cancel or flake on an event because they’re worried it will be awkward. On a whole, they’re a generation of ghosters who would rather avoid any and all conflict. But at the same time, nobody likes being ghosted. Which begs the question, how can we help millennials in handling their conflicts and disagreements?

Well, by signing up to DashPass - DoorDash’s subscription service - for just $9.99 a month, subscribers will be able to “Say it in a Dash.” A feature that lets subscribers send their bad news with good food. So if you want to avoid a date that wasn’t quite what you expected, send a “you-looked-taller-in-your-picture-pack.”

DoorDash will customize humorous finished packs for their subscribers, but they also have the option of writing their own messages through the app. Through “Say it with a Dash”, DashPass subscribers will finally be given the help they so desperately want and need. A humorous and tasty way to get out of the stuff they don’t want to deal with. Making food their buffer and DoorDash their savior.

2022 Awards

Total Points: 7

Student Silver Pencil



Anna Zetterlund

College / University

Berghs School of Communication / Stockholm
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