Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Spotify
Annual ID
YO22_B025S
Description
Spotify’s The UnBurnables is a campaign meant to bring awareness to Spotify’s Audiobook collection to stop censorship. The UnBurnables will be a free Audiobook collection on Spotify of the most frequently burned books in the world. Allowing new users to sample and gain awareness of the Spotify Audiobook collection. Spotify will encourage a deeper dive into the books through sharing the history of the book’s bannings or burnings. Spotify will also bring awareness of this collection through “blasting” these audiobooks in unexpected places where they are banned to act as a gateway to authentically reach Gen Z.
2022 Awards
Total Points: 7
Student Silver Pencil
Credits
Art Director
Megan Pantiskas
Director
Ebelle Weng
College / University
ArtCenter College of Design / Pasadena
Professor / Instructor
Dennis Lee
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