Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Invisible Warzone

School ESNE / Madrid

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B028B

Description

A great part of our society blames video games as the cause of violence amongst the youth in America. But research has found no links between video games and violent behaviors. Are video games the real problem?

Activision Blizzard presents: Invisible Warzone. Igniting a war against the prejudice and social norms that rule our lives, the same purpose that propaganda would serve during wartime.

Call of Duty Warzone has given visibility to these issues by covering our streets and social media with posters so that we can finally combat them.

In order to be battle-ready, we contacted some Invisible War Veterans
who empowered others by sharing their personal stories on our website and socials. Money raised during the streams was donated to over 20 causes related to these issues.

Together we can beat the invisible war.

2022 Awards

Total Points: 3

Student Bronze Pencil

Credits

College / University

ESNE / Madrid

Professor / Instructor

Mikel Ortega
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