Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Activision Blizzard / Call of Duty
Annual ID
YO22_B030B
Description
Gun violence is a widespread phenomenon in the U.S. Every year there are more than 30.000 victims, an average of 80 deaths per day. While video games are oftentimes blamed for this violence epidemic, the real problem are the existing gun laws and policies. In order to raise awareness on the issue, we decided to launch “Drop The Guns”, the first gun violence protest inside of a video game. For 24 hours – on National Gun Violence Awareness Day –, players were not able to use guns inside of WarZone and took part in a pacifist protest
2022 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Manuel Altadonna
Romeo Gezhilli
College / University
Fondazione Accademia di Comunicazione / Milan
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