Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Drop the Guns

School Fondazione Accademia di Comunicazione / Milan

Client Activision Blizzard / Call of Duty


Brief: Activision Blizzard / Call of Duty

Annual ID



Gun violence is a widespread phenomenon in the U.S. Every year there are more than 30.000 victims, an average of 80 deaths per day. While video games are oftentimes blamed for this violence epidemic, the real problem are the existing gun laws and policies. In order to raise awareness on the issue, we decided to launch “Drop The Guns”, the first gun violence protest inside of a video game. For 24 hours – on National Gun Violence Awareness Day –, players were not able to use guns inside of WarZone and took part in a pacifist protest

2022 Awards

Total Points: 3

Student Bronze Pencil


College / University

Fondazione Accademia di Comunicazione / Milan
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