Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Certified by Warzone

School Miami Ad School / Madrid

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B031B

Description

Gamers have always been perceived by society as lazy, unproductive and unmotivated. However, the skills they apply and develop when playing Warzone- teamwork, communication, resourcefulness, resilience...- are ironically the same skills that employers always look for in job candidates.
Activision wants to defy stereotypes and give its gamers the recognition they deserve, bringing to light those talents that were only appreciated in the game and helping these young professionals shine in the real world.

2022 Awards

Total Points: 3

Student Bronze Pencil

Credits

College / University

Miami Ad School / Madrid
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