The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Food in film always looks delicious - now DashPass members can have it.
Challenge: The trend of recreating dishes from movies is exploding, and you probably remember watching a movie and craving the food in it. Since take out and Netflix goes hand in hand, can Doordash offer a unique experience that combines them both in an epic way?
Solution: In collaboration with Netflix, Doordash creates a new in app feature with movie themed dinner-menus. With the use of AI image recognition technology a dynamic assortment is built that lets DashPass members order whatever’s on the screen with the push of a button. Select the menu, press play and let the dasher collect the replica and deliver it to your door. Creating a unique, unparalleled experience for DashPassers,
tapping into cultural trends, while using advanced technology to do it.