Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Watch Your Food

School Berghs School of Communication / Stockholm

Client DoorDash

Category

Brief: DoorDash

Annual ID

YO22_B033B

Description

Watch your food

Food in film always looks delicious - now DashPass members can have it.

Challenge: The trend of recreating dishes from movies is exploding, and you probably remember watching a movie and craving the food in it. Since take out and Netflix goes hand in hand, can Doordash offer a unique experience that combines them both in an epic way?

Solution: In collaboration with Netflix, Doordash creates a new in app feature with movie themed dinner-menus. With the use of AI image recognition technology a dynamic assortment is built that lets DashPass members order whatever’s on the screen with the push of a button. Select the menu, press play and let the dasher collect the replica and deliver it to your door. Creating a unique, unparalleled experience for DashPassers,
tapping into cultural trends, while using advanced technology to do it.

2022 Awards

Total Points: 3

Student Bronze Pencil

Credits

Art Director

Frida Eriksson Wiita

College / University

Berghs School of Communication / Stockholm
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