Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Into Listening

School Forsbergs Skola / Stockholm

Client Spotify

Category

Brief: Spotify

Annual ID

YO22_B038B

Description

Listening to music is a part of our everyday life. But the one thing that sets us apart is:
how do we listen? And it could actually be summed up quite easily in two categories: message or melody.

Spotify is the number one music service in the world, and with audiobooks about to be introduced, we want to use this strength.
The hardest thing about audiobooks is not when or where to listen; it's what to listen to.
With so many choices, we are quick to go for recommendations, giving us books that we are not really interested in.

So we created ''Into Listening''. A new in-app feature that enables our users to find books that are equivalent to the music they are listening to.
Every song out there contains either meaning or feelings, or maybe both – and so do books. So we based this feature on the two ways of listening: message and melody.
Suggesting books that match the feelings you already get with music - and allowing every Spotify user to take them even further.
And also showcasing how Spotify is into all types of listening.

2022 Awards

Total Points: 3

Student Bronze Pencil

Credits

Art Director

Evelina Larsson

College / University

Forsbergs Skola / Stockholm
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