Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Hear to Plant

School Universidad San Francisco de Quito / Quito

Client Spotify


Brief: Spotify

Annual ID



We saw the new audiobooks as an opportunity to help Gen Z´s take a concrete action on a cause: the save the trees cause. Our campaign could be local to the US market, yet we thought since its digital it holds the potential to go global and speak to other markets as well. We came up with the concept Hear to Plant, an initiative where people are encouraged to audiolisten in order to plant actual trees. The more people listen, the more they can plant real trees.

2022 Awards

Total Points: 3

Student Bronze Pencil


College / University

Universidad San Francisco de Quito / Quito

Professor / Instructor

Anabelle Vargas
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