Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Spotify
Annual ID
YO22_B041B
Description
We saw the new audiobooks as an opportunity to help Gen Z´s take a concrete action on a cause: the save the trees cause. Our campaign could be local to the US market, yet we thought since its digital it holds the potential to go global and speak to other markets as well. We came up with the concept Hear to Plant, an initiative where people are encouraged to audiolisten in order to plant actual trees. The more people listen, the more they can plant real trees.
2022 Awards
Total Points: 3
Student Bronze Pencil
Credits
College / University
Universidad San Francisco de Quito / Quito
Professor / Instructor
Anabelle Vargas
Related Awards
