Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Activision Blizzard / Call of Duty
Annual ID
YO22_B046M
Description
Half a million veterans experience homelessness every year.
We decided to help them by creating their own in-game Warzone characters.
Every time a player selects a veteran character during the month of May - The National Military Appreciation Month - Activision Blizzard will donate a sum of money to the National Veterans Foundation. To build awareness, we've scattered animated billboards around the city in which the famous Call of Duty character Captain Price, will invite people to play the game using his unmistakable tone of voice.
We decided to help them by creating their own in-game Warzone characters.
Every time a player selects a veteran character during the month of May - The National Military Appreciation Month - Activision Blizzard will donate a sum of money to the National Veterans Foundation. To build awareness, we've scattered animated billboards around the city in which the famous Call of Duty character Captain Price, will invite people to play the game using his unmistakable tone of voice.
2022 Awards
Total Points: 1
Student Merit
Credits
Art Director
Vincenzo Martorana
College / University
Fondazione Accademia di Comunicazione / Milan
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