Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

PLAY2GIVE

School Forsbergs Skola / Stockholm

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B047M

Description

There are millions of American veterans who suffer from mental illness every year. PTSD, TBI, depression, and other consequences that come from war. Why are we not talking about this more often? America has donated a lot of money to help our beloved veterans. But still, this is a huge problem. Why don't they get the help they need?

For all the soldiers who've fought for our country, the consequences afterwards are often the real war. So we decided to take a stand against this problem. With our idea – PLAY2GIVE – we want to highlight this problem and spread the message worldwide.

For a week, we will create a feature in-game where your playing time is converted into money donated to Call Of duty's own organization: Call Of Duty Endowment. Together with other organizations, they will help set up programs for our veterans, giving them the help they deserve.

So instead of spending money to upgrade the game, we donated them to make a difference in the real world. And also making Warzone reach beyond just the gaming media. With PLAY2GIVE, Warzone's news value will increase, and at the same time, Call Of Duty will become one of the most talked-about brands in the world.

2022 Awards

Total Points: 1

Student Merit

Credits

College / University

Forsbergs Skola / Stockholm
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