Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Love Is a Warzone

School The Glasgow School of Art / Singapore + Boston University College of Communication / Boston + Kean University / New Jersey

Client Activision Blizzard / Call of Duty

Category

Brief: Activision Blizzard / Call of Duty

Annual ID

YO22_B051M

Description

Finding love is hard. But finding love in the middle of a worldwide? Even harder. Despite all of COVID-19’s obstacles, the increase in dating app downloads and usage proved that we’re all still looking for a connection, now more than ever.

Love is a warzone. So, we brought love to Warzone. Working with Tinder, a brand new profile selection tool will be created to indicate Warzone players on Tinder. Using data from Tinder like age, location, and interests, players will then find their match, and test their compatibility on the battlefield. Each pair would receive a unique code to play an all-new Tinder-exclusive Matchmaker Mode on Warzone.

This mode focuses on teamwork and communication, as opposed to the typical kill count. In Matchmaker Mode, there’s something for everyone, no matter your experience on Warzone. New players can experience a brand-new Warzone for free, and current players can look forward to unlocking exclusive skins, weapons, and emotes.

Finding love is hard. But on Warzone, we just made it easy.

2022 Awards

Total Points: 1

Student Merit

Credits

Art Director

Holly Taylor

College / University

The Glasgow School of Art / Singapore
Boston University College of Communication / Boston
Kean University / New Jersey
Share To

Related Awards

 

 

 

 

Follow Us