The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Bang & Olufsen wanted something bold and we made something bold. A case to hide non B&O speakers inside made by Bang Olufsen, because their products are unmatched by any other brand. Of course, this won’t fool any audiophiles but it will at least look amazing.
By creating the first-ever speaker case we hope to generate some buzz. It is a bold move from B&O to say that they are better than their competitors and that every speaker owner wished they could own a Bang Olufsen speaker. B&O is sure to receive some media awareness after something like this. Because what other brands want to create products for their competitors? Not many.