In today’s modern age, people love immersive experiences. Going through life while listening is more common than ever: to study, to sleep, to party, to cook, to clean, to feel. Since blending art and music has always been Bang & Olufsen’s specialty, we want to amplify that experience for listeners. We created Beyond as a way to combine art and music for the ultimate audiovisual experience. People often wonder what their favorite paintings and art pieces would sound like, so we added the Beyond feature to the Bang & Olufsen app. Beyond allows users to open the app that is linked to their camera, scan their piece, and listen to art like never before. The best way to spread initial awareness about this new feature would be to target art lovers at the source: art museums. Beginning with the New York City Museum of Modern Art, visitors will be encouraged to borrow a pair of H95 headphones to connect with their phone and use the Bang & Olufsen app to scan pieces as they peruse. After they leave the museum, people are still encouraged to use the Bang & Olufsen app to scan other art pieces in real life or even off of their screens. Sound and aesthetic are a crucial part of what Bang & Olufsen represents, so we bring to you Beyond to step Beyond the bounds of just art or just music.