Non-fungible tokens (NFTs) have garnered massive popularity in the past year. They represent an investment opportunity in the digital space, coming in forms such as art, music, games, fashion, memes, and more. Bang & Olufsen would take this opportunity to capitalize off current trends and show audiences what Bang & Olufsen is all about: defying expectations with audio and design. We want Bang and Olufsen to become the next up-and-coming NFT artist using cymatics. Cymatics is an innovative technology that uses water, light, and a high-quality audio system to turn any sound into a unique visual design. Taking iconic songs we all love, Bang & Olufsen speakers would create beautiful cymatic patterns and then share the artwork in a social media campaign as exclusive NFTs- which include a video of a song's cymatic design and audio. All participants would have to do is follow Bang & Olufsen on social media, scroll through posts promoting the NFTs, and tag a friend in the comments for a chance to own a Bang & Olufsen cymatic NFT of their favorite song. From anywhere on the web, people will be able to see what quality audio can do and experience music in a new way once they "amplify their vision."