Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Uncensored voices

School Miami Ad School / Madrid

Client Bang & Olufsen

Category

Brief: Bang & Olufsen

Annual ID

YO22_B058M

Description

In many countries, there are songs that have never been played because of censorship. Culture, religion or politics are the reasons behind this censorship.

In Bang Olufsen, we imagine a future where no voice should be prohibited. Introducing: "Uncensored Voices"

An action that seeks to make it possible to listen to banned songs in censoring countries.

Directly in the instruction books of the brand's most iconic products, we will leave hidden vinyls with the songs that were censored in each of these socially restrictive countries and their reasons.

The vinyls can be listened to if you tear them out of the instructions and play them on a record player, creating a hidden movement for freedom.

To achieve cultural transcendence, it is necessary to give voice to what really makes us better culturally.

2022 Awards

Total Points: 1

Student Merit

Credits

Copywriter

Borja Fernández

College / University

Miami Ad School / Madrid
Share To

Related Awards

 

 

 

 

Follow Us