Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

B&O "Finely Tuned" NFT Auction

School University of Colorado / Boulder

Client Bang & Olufsen

Category

Brief: Bang & Olufsen

Annual ID

YO22_B062M

Description

Introducing Finely Tuned: Next Dimensions of Art and Sound, a unique partnership with Christie’s auction house that will help position the Bang and Olufsen brand as a high-tech and high-art phenomenon among its unique audience of affluent, design-conscious individuals. The Finely Tuned auction will launch with a series of preview events hosted at modern art museums across the U.S. These invitation-only media events will introduce a virtual auction space featuring an exclusive collection of music-related audio and visual NFTs, along side Bang and Olufsen's premium audio equipment. The virtual auction will be promoted in print and on social media, and will be accessible through a number of host sites which appeal to the brands audience.

2022 Awards

Total Points: 1

Student Merit

Credits

Copywriter

Jacob Besser

College / University

University of Colorado Boulder / Boulder

Professor / Instructor

Glenn Griffin
Joseph Labrecque
Pablo Ampuero
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