Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

DashPass Dating

School Miami Ad School / Miami

Client DoorDash

Category

Brief: DoorDash

Annual ID

YO22_B066M

Description

The food you eat on a first date can say a lot about your character. It can either spark chemistry between you and your partner or hint at later quarrels in the relationship. To filter out the incompatibility and promote Door Dash’s DashPass, we created an extension for the app, DashPass Dating. This feature finds singles in your neighborhood with similar taste as you, creating the perfect match.

With this extension, we’re stimulating more restaurant orders. Through DashPass, we allow our customers to order meals for their dates and give them the opportunity to meet virtually in a safe and comfortable environment.

To push our message, we created a 360 campaign stating how Door Dash’s DashPass gives you more than just free delivery. It helps you find your favorite food and your favorite person.

2022 Awards

Total Points: 1

Student Merit

Credits

Art Director

Emily Avisata-Sullivan

Copywriter

Rebecca Edelstein

College / University

Miami Ad School / Miami
Share To

Related Awards

 

 

 

 

Follow Us