Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Charging Night Challenge

School Hongik University / Seoul + Chung-Ang University / Seoul + Kyonggi University / Seoul

Client Spotify


Brief: Spotify

Annual ID



Gen Z loves challenges and Instagram. But they can't turn off their social media just before going to sleep. This habit lowers their self-control and harms their mental health. Spotify presents the ‘Charging Night Challenge’ to solve this problem with audiobooks. Here's what the 'Charging Night Challenge' is: People can see a detailed description of the challenge in the app. The Challenge button appears when charging at bedtime between 10 pm and 2 am. If the button is pressed, the screen shows the Spotify audiobook player. The challenge ends when you leave the audiobook player, stop charging, or deactivate the button. After that, the screen shows the results. People can receive a challenge reward according to counted times. They can share the results on social media. Through the Charging Night Challenge, People can charge their phones and recharge themselves.

2022 Awards

Total Points: 1

Student Merit


College / University

Hongik University / Seoul
Chung-Ang University / Seoul
Kyonggi University / Seoul
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