Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Audioschoolbooks

School Miami Ad School / Madrid

Client Spotify

Category

Brief: Spotify

Annual ID

YO22_B074M

Description

In America, many families have economic hardship, which can reflect in the possibility of not having the money to buy the textbooks that the school requires for the children, since this cost can be up to $1,000 per year.

We believe that education should be equal for all, from Spotify we will give access to education from an easy and joyful way.

Spotify creates a tool where textbooks that are requested by schools, are narrated by their idols, the famous people who are on this platform. In this way, by creating a new plan on Spotify "Audioschoolbooks", students can subscribe by the school, having audible access to the books that it requires.
Each year have a special playlist where each book is narrated by a different artist.

In this way, not only the cost will be lower, as well they will be able to follow the school's program like they should.

2022 Awards

Total Points: 1

Student Merit

Credits

Copywriter

Borja Fernández

College / University

Miami Ad School / Madrid
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