Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones Portfolio

Andrew Rhee

School Brigham Young University / Provo

Category

Portfolio / Film & Video

Annual ID

YO22_P009P

Bio

I was raised as a third-culture kid, living in the Americas, Europe, and Asia. Growing up biracial and multicultural, I found myself surrounded by fascinating stories from all walks of life. As a high schooler in Vienna, Austria, I started using my free block to watch a movie a day. There was pretty much no hope for me doing anything else after that. I began to pursue a career as a writer and director, eventually joining the BYU AdLab to hone my craft. Commercial filmmaking has allowed me to combine so many of my passions, whether it's my passion for social justice, my love for writing, or my longtime study of cinema. My work is based on the core belief that every single person has a compelling story to tell, and I love finding underrepresented stories that represent universal truths.

Through the AdLab, I've had the opportunity to work with brands including Old Navy, Baskin Robbins, Champion, and Amazon. I was a 2021 Multicultural Advertising Internship Fellow, a LAGRANT Fellow, and nominated as one of fifty Most Promising Multicultural Students by the American Advertising Federation. My work has won awards at the Andy’s, Telly’s, Addy’s, One Club, and the AICP.

Campaign

"Dear Vanessa"

Ebay

The Hands That Feed You

Carhartt

Take You There

Akai

Remember

Calvin Klein

"Own Your Crown"

Pattern

Silence Amplifies Dreams

Bose

2022 Awards

Total Points: 10

Student Portfolio Winner

Credits

Director

Andrew Rhee

College / University

Brigham Young University / Provo
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