Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones TDC

Mütter Museum

School School of Visual Arts / New York

Category

Typography / Branding / Identity

Annual ID

YO23_T037T

Description

Redesign of the Mütter Museum, school, and historical collector of anatomical and pathological specimens, wax models, and antique medical equipment.

The brand's academic sophisticated aspect was represented by the transitional-serif typeface Baskerville. The unsettling and uneasy quality caused by the morbid subject came alive through my customized typeface. Once read in the book "Type Tricks" by Sofie Beier, every letter has its basic structure—the skeleton.

The design system revolves around the custom type, partially chopped, showing off its bones, and the different amount of letter chopping creates endless variability.

The brand extends to spatial design embracing its unique architectural presence once it is blown up as iconography and wayfinding. When the type dictates the relationship with the image, it creates low and high contrasts between both, possibly letting the type disappear amongst photo elements or layering and overlapping.

For the secondary typeface, Neuzeit Grotesk, a geometrical balance for Baskerville.

2023 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Barbara Cadorna

College / University

School of Visual Arts / New York
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