Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones TDC

Lyean

School MA Typeface Design, University of Reading / Reading

Category

Type Design / Type Family

Annual ID

YO23_T043T

Description

Lyean , which is similar in pronunciation to the Chinese character "connection", is a screen-reading typeface family containing three scripts, Latin, Chinese simplified Hanzi and Arabic. The aim of this typeface is to build a connection between each Chinese ethnic minority script, exchanging cultures and building a comfortable, warm cultural space. The specific letterforms and features are friendly to Uyghur, Kazakh and Kirghiz users, which are the three major Chinese minorities using the Arabic script.
The design space is flexible to many situations. Most typefaces for screens are sans serif in China. Lyean brings a new atmosphere to screen reading, with slightly crunchy serif, organic shapes. Lyean emphasises a comfortable texture resulting in an effortless reading experience. From optical to display to sans, Lyean can adapt many typographic genres including small text on smart watches or outstanding titles on website pages.

2023 Awards

Total Points: 10

Student TDC Winner

Credits

Type Designer

Xicheng Yang

College / University

MA Typeface Design, University of Reading / Reading
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