Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Baobab Collection Rebrand

School ArtCenter College of Design / Pasadena

Client Baobab Collection


Packaging Design / Product Line

Annual ID



The Heart of Baobab collection of this home fragrance brand is inspired by the hole formed on the baobab tree trunk. Each trunk can store up to 300 liters of life-sustaining water, which is a miracle in the African savannah, where the climate is extremely hot and dry and little else can thrive.

We highlight the hole on the packaging to pass on the strength and life from the faraway grassland. Our logo is inspired by the baobab tree, also known as the upside-down tree, with branches that look like roots sticking out of the ground. Color-coded packaging that represents heart note (oud wood) and base note (saffron) for easy identification and enhanced brand recognition. Three steps opening ceremony starts with the retail box, by pushing the die-cut hole at the bottom, pulling out the product from the paper foam insert, and removing the label made of seed paper which allows you to plant it, now enjoy the product.

Bring the miracle to your home, let vitality sprout.

2023 Awards

Total Points: 1

Student Merit


College / University

ArtCenter College of Design / Pasadena

Professor / Instructor

Gerardo Herrera
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